Boston Does it Again: Hard Seltzer to Hit 15 Share, and Other Observations

Dear Client:  Another day, another rabbit.  For it is rabbits, yes rabbits, which are pulled out of Boston Beer Co.'s magic hat about every five years or so.  First national craft beer, first light craft beer, then they produced a huge FMB (Twisted), then a big cider (Angry Orchard), now a fast growing hard seltzer, Truly. The lesson:  Don't bet against Boston Beer Co., as you may end up like the guys on the wrong end of the run on