Dear Client: Today, Boston Beer finally gives drinkers a look at its new Truly Hard Seltzer campaign with Keegan-Michael Key.  In five 15-second spots, the comedic actor uses, at turns, vodka, whiskey, scotch, light beer and wine for everything but drinking, as his quaff of choice (at least, in the commercials) is now Truly. Each … Continue reading "Boston CMO on New Truly Ads: When Building a MegaBrand, Go Big"