Boston Beer’s Magnificent Turnaround

Dear Client:It's hard to believe that just one year ago, Boston Beer Co.'s depletions (distributor sales to retailer) were down 14%, and many analysts were counting the company out for growth in the near term. What a difference a year makes: New brands and increased marketing turned the ship, which is incredibly rare in a company of that size.REVENUES UP DOUBLE DIGITS. Boston Beer's first quarter revenues were up 18%, with distributor depletions up 8%. Year-to-date depletions to April 14