Bon & Viv Going for Hard Seltzer Draft Play

Dear Client: The race to own the on-premise with hard seltzer is on. Last week we reported on A-B hard seltzer brand Bon & Viv rolling out an unflavored option. Dubbed "Classic,” it will hit in package later this summer [see BBD 04-26-2019]. But Classic is also a draft play. Indeed, that seems to be the entire point of this offering, which capitalizes on bartenders' need for speed. You know what's quicker and easier than making a Tito's and vodka?