Bill’s Predictions: Beer Pricing Way Up, Monster and White Claw, Red Bull Vodka, and More

Dear Client: "We could, like everyone else, predict that the lines between alcohol and non-alcohol will continue to blur in 2022," writes MKM Partners exec director Bill Kirk, but that would indeed be boring.   And so the antidote to bland obvious bev-alc predictions like we make every year is to make "some low-probability 2022 scenarios that would have an outsized impact on the Bev/Alc industry."  And while Bill qualifies that these are "low-probability" predictions, I think some of them have