Big Brand Fatigue

November 6, 2013Dear Client: It's the big brands in alcohol beverage that are losing share on-premise, and nowhere is that more true than in beer. You may recall we touched on this topic last week (see BBD 10-31-2013). New on-premise data from GuestMetrics shows that the largest brands that accounted for 25% of category volumes at the beginning of 2012 have all lost share since then. Bud Light, Miller Lite and Coors Light collectively lost 2 share points in the