BI Announces a New “Shared Campaign” to Grow Beer: MillerCoors, HUSA are Holdouts

Dear Client: The highlight of yesterday’s meeting was an announcement from Beer Institute chief Jim McGreevy that they, along with the Brewers Association and NBWA, will launch a shared campaign this summer to grow beer. “Final details are being worked out, but I think this an important step… for too long we’ve been focused on the problem. The trade associations are going to get about the solutions,” said Jim. Jim also shared with BBD that, while they're not exactly sure