Bellas: Only Water is Growing

Dear Client:Beverage Marketing Group Corp. chairman and CEO Michael Bellas opened this year's show earlier this week with some sobering news. Literally: The only thing that was up last year was water. The total U.S. beverage market was down 0.1% in 2013. Beer was off more than 1%. But tap water was up 6.6%, and bottled water up slightly less. "As I've mentioned annually, a good year for tap is a bad sign for branded beverages," said Michael. If there's