Behold, the Worst Kept Secret in Beer: Michelob Ultra Organic Seltzer

Dear Client:  A-B U.S. brass shared some impressive trends during their fall meeting for wholesalers. We can't share a whole boatload of it, 'cause A-B is currently in its quiet period.  And yet, the biggest news was basically already known: That Michelob Ultra, now the second largest beer in scans, will introduce its big marquee … Continue reading "Behold, the Worst Kept Secret in Beer: Michelob Ultra Organic Seltzer"

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