Behold, the Wall ‘O Claw

Dear Client: Forget the concept of “loss leaders,” where retailers cut price on strategic packages to increase traffic and steal customers from competitors. Maybe we're witnessing the rise of “beer beacons”: Perversely full shelves of in-demand products like White Claw (at regular price) to ensure shoppers visit. Because if there’s one thing a consumer wants … Continue reading "Behold, the Wall ‘O Claw"

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