Behind Sierra Nevada’s Plans to Double Revs with Innovation

Dear Client: Sierra Nevada is one of those breweries that is so iconic, even their arch competitors respect them. But being in craft beer for over 40 years -- and growing for the vast majority of those years -- takes you to OG status.  But despite that it has no debt and is still family-owned by Ken Grossman and his family, Sierra has set an ambitious target to double revenue in five years. Double revenue. And Sierra is a pretty