Behind Boston’s Newest Regional Tests

Dear Client: As the company that routinely takes new brands to a giant portion of its overall sales in a handful of years (see Angry Orchard to Truly Hard Seltzer), before repeating the whole process over again, we wanted to dig in more on Boston’s new regional play, Slingers Signature Cocktails.  It seems a bit of a riff on what Clubtails or Smirnoff Smash is doing in the c-store channel: peddling big cans of high ABV products at reasonable price