Beer Wins the Super Bowl Without Bud Light

Dear Client: This will be the first year in 20+ years that Bud Light, the largest selling beer brand in the U.S. by far, was not featured in an exclusive Super Bowl ad, although it was represented in many other ways.  How can beer win the biggest ad event of the year without its biggest brand? Read on. As such, I got texts/emails from several A-B distributors during the game who used the same term: "disappointed."  I wrote each of