Beer the Only Bev Alc Category to Grow Dollars in Christmas Scans

Dear Client:  While year-end holidays are typically wine and spirits’ time to shine, beer was no slouch in 2023 festivities. After posting solid off-premise tallies around Thanksgiving [see BBD 11-29-2023], beer came through with commendable Christmas results too, per latest Circana scans. Indeed, in the latest batch of weekly data from Circana’s Scott Scanlon (who will be speaking at our Summit later this month), we see that beer grew both dollars and volume for the week ending December 24, up