Beer Still Sluggish in Latest Nielsen

Dear Client:After a great start to the year, beer looks to be a little winded as we near the halfway point of 2016.The latest Nielsen data for the four weeks ending May 14 shows beer volumes experienced a "slight improvement" from last week; nevertheless it's down 1%. YTD sales, however, remain higher than prior year, up 0.6%.The above premium segment continues to drive category growth, but hasn't kicked it into high gear, up 3.5% in volume and 1.4 share points.