Beer Still Killing it on Off-Premise

Dear Client: Nearly halfway through the year, and beer is looking as healthy as it probably ever has in off-premise scans. The latest IRI data to June 14, shows total beer dollars are up double 22.3% in food YTD, up 15.6% in convenience YTD, and up 18% in multi-outlet and convenience so far.  Then, every beer segment is in the black across all three channels, and over all three timeframes (latest four weeks, latest 12 weeks and YTD). NEARLY ALL