Beer Posts Prosperous Fourth in Scans

Dear Client:  A broader view of scans for the all-important Fourth of July holiday is in, courtesy of Bump Williams Consulting, and while it will likely go down as one of the strangest scorecards we’ll ever see for the holiday, it was a successful Fourth for beer nonetheless. Yes, in no way shape or form are the innards of beer back to, or even approaching normalcy; but there is some comfort in knowing that consumers behaved as one would expect