Beer On Fire: Mexican Imports, Mich Ultra, and Craft Are Driving Sales
Let's get into this week's report, which has overall beer picking up very nicely from where we left it two weeks ago [see BBD 02-23-2016]. The latest Nielsen data for the four weeks stretching through February 27 reveals overall beer volumes to be up 3.6%, and its YTD trend is now up 2.4%. That's what we're talking about.
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