Beer is Back?

Dear Client: Overall beer volume is up 1.8% in Nielsen’s all outlet channel for the latest four weeks to August 3. The growth was enough to bring category volume into positive territory YTD, albeit barely, up 0.1%. What propped beer up in the latest frame? Grocery.  Beer volume was up an eye-popping 5.6% in the channel for the four weeks. Can’t remember the last time we saw total beer volume up mid-single digits in any channel. While FMBs/seltzers played a