Beer Comes Up Flat in Memorial Day Results

Dear Client:  Well, hail … Perhaps the unfavorable weather did have an impact on Memorial Day festivities. Circana scans are in for the holiday, and trends for the week ending May 26 are soft across the board. BEER RESULTS A WASH WITH IMPORT GROWTH AND DOMESTIC PREMIUM DRAG. Within beer, the flat dollar trends were emblematic of the wash playing out between beer’s two biggest segments: domestic premiums and imports. While imports saw a nice little surge in the week,