Beer Builds on Hot Start to 2016

Dear Client:Beer appears to be building off the momentum observed in last week's early, early Nielsen numbers for 2016 posting an even better week in the latest set.The latest Nielsen data covering the four weeks to January 9, 2016 reveals overall beer volumes to be up 1.9% in all outlet, last week volumes were up 1.7%.FMBs continue their streak as the top-performing segment and the only segment growing double digits, up 13.9%. Super premiums and imports are right on the