Beer Boom

Dear Client:While it's too early to call it a full fledged turnaround (summer hasn't happened yet), we felt compelled to point out a few number this morning that bode pretty well for the beer category, particularly when you look at off-premise dollars.In YTD IRI scans for all outlets to May 20, beer dollar sales are up a healthy 5.4%. That's strong when put next to almost any consumer goods category. All segments of the beer industry are up except sub-premium,