Beer Beats YTD Trends in Latest Nielsen, Though Some Channels Droop

Dear Client: The latest four weeks to 10/07, beer case volumes were down 0.4%, better than the negative 0.7% YTD trend, per Nielsen all outlet data. Still, beer was down across the big channels: drug at -6%, food at -1.7% and convenience at -0.4%. That must mean that beer did much better than that in the other outlets that go into this data set, which include Wal-Mart, club, and dollar (Nielsen didn't break those trends out, however). As usual, premium