Beer Ad Spending up 9% This Year

Beer Business DailyDecember 9, 2010Beer Ad Spending up 9% This Year Dear Client:Who says beer isn't spending on TV? Advertising expenditure for the beer category reached $807MM year-to-date through the third quarter of 2010, growing 9% from $741MM in the same period last year, according to The Nielsen Company. Much of this spending was driven by Network TV (growing 13% to $315MM), Cable TV (growing 16% to 203MM), and Spanish Language Network TV (growing 18% to 124MM). There was a