Beer Business Daily – beer industry news and numbers

Beast Contract Making Monster Waves

Dear Client: Monster and CANarchy have circulated at least one version of a contract for their new highly-anticipated FMB launch, the Beast Unleashed, and it has wholesalers' tongues wagging. The contract -- at least the version BBD obtained through dark sources -- reads mostly like any other malt-beverage agreement, with a few exceptions. And those exceptions are where wholesalers seem to be pushing back.  NA FEATURES. One unique feature is that the agreement is actually between three entities -- CANarchy,

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