BCG: Franchise Laws Help Craft Brewers

Dear Client:The Boston Consulting Group, which has been studying direct-store-delivery (DSD) systems in the U.S. for over 20 years, has come to the conclusion that independent beer distributors protected by state franchise laws have been one of the key driving forces behind the success of craft brewers. "The U.S. beer market is open, freely competitive, and driven by consumer choice..... The success of small brewers making craft beers is proof of these points." So begins an article based on a