Zero Distributors Are Saying “No” to Portfolio Expansion, says Bump

Dear Client: A new distributor outlook survey from Bump Williams Consulting paints a stark picture of where the middle tier sees itself heading — and it's away from beer. The headline number: a whopping 75%-plus of distributors surveyed said they've expanded into new beverage categories over the past five years, with roughly half branching into NA beverages (energy, juice, water) and/or RTDs, and about 40% getting into traditional spirits or THC. Among the distributors who haven't expanded yet, every single