Dear Client:I have a colleague who is my counterpart in the radio industry. In an issue yesterday, he wrote that while radio revenues are down a whopping 18% in 2009 and several radio companies are facing bankruptcy, "independent broadcasters and many small-market operators have been able to prevent severe declines in business with strong localism strategies."While our big brewers are having record profits, there definitely has been a similar shift toward "localism" as crafts and regionals continue to outpace the
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE