Yuengling Has Had a Good Summer

Dear Client:Our readers keep us honest. After CBD reported, via the latest round of IRI numbers to August 7, that Yuengling Lager was up almost 8% YTD and up to almost 9% the latest four weeks, one reader said, "yeah, but isn't that mostly the new market?" Recall that the Pottsville, Pennsylvania-based brewer just entered Louisiana. Earlier this year they hit Mississippi. You can understand the double take: those Yuengling flagship trends are outpacing other craft (where the Brewers Association