Your Way-too-Early July 4 Read: Cautiously Optimistic

Dear Client:  It’s only been a few days past the holiday weekend. But about 20 Truth Squadders representing medium to large-sized wholesalers from every region in the country (note, they overindexed slightly toward Molson Coors wholesalers) wrote in to share a very early look/gut read on how their holiday sales went. Broad strokes is this: Results certainly seemed better than Memorial Day (although that was a low bar). Many wholesalers reported big load ins to retail, and are waiting with