Your Top NA RTD Cheat Sheet

Dear Client: The industry has been obsessed with ready-to-drink beverages for the last few years, as they’ve outpaced overall bev alc’s growth.  Total RTDs of any base were up a bit over 6% in dollars YTD ended 3/21 in NIQ off premise channels (by contrast, total bev alc is actually down 1.4% YTD in NIQ, though slightly up in Circana [see last story]).   But on a much smaller scale, perhaps a non-alc RTD wave is starting to form.  We predict