Your First Look at Mich Ultra’s Super Bowl Spot and ’24 Plans

Dear Client:  Anything can happen on Super Bowl Sunday, but we’ll go out on a limb and say you’ll be hard pressed to find a more star-studded cast in a beer spot that eve than the one Michelob Ultra is bringing to the stage. The brand, offered its first look at the imminent spot this morning, aptly titled “Superior Beach,” which reveals a lineup of superior sports stars and entertainers, like: the G.O.A.T. in soccer, Lionel Messi; Emmy award-winning actor