Dear Client: How'd Memorial Day results fare for the beer industry? Clearly, it's too soon to say. But when we put feelers out about early result "gut checks," we got a flurry of wholesaler responses -- more than we'd expected to get so quickly. And so, with the caveat that this is a very early read, here are some early quick takes on holiday results. A handful of Molson Coors (and sometimes STZ) wholesalers told BBD they set records in
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