Worst First Half in Memory

Stop the insanity! The first half of 2003 was the worst first half in recent memory for many US beer marketers. June didn't help the second quarter much, even with the extra sell day, and in fact probably added to its woes.In IRI supermarket scans for the four weeks ending June 15, the beer segment was down a big 4.1%, while pricing up 2.5%. That's the worst volume performance since February. Admittedly the first half of June was up against