Beer Business Daily – beer industry news and numbers

Woof: February BPI Falls to 35

Dear Client: There’s no sugar-coating it: February BPI is bad. The forward-looking index of distributor sentiment registered at 35, a 14-point drop vs. the prior year. Perhaps it’s not surprising, following a dismal Super Bowl showing (see next story), and a bevy of other headwinds, from tariffs to ICE raids to the constant barrage of bad bev alc headlines.  But despite those headwinds, the February number is a little surprising, considering that January’s BPI reading came in at 48 —

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