Woodchuck Takes Aim at Competition with Ad Campaign

Dear Client: Today, Vermont Hard Cider Company launches its first-ever ad campaign for Woodchuck Cider. And it aims squarely at the big boys who have entered the market and stolen a whole lot of share from the company. Recall that in 2011 it was the top-selling hard cider in the US, with 47% of the hard cider market there. On October 23, 2012, Woodchuck Hard Cider was purchased by Irish cider group C&C Group (Magners) for $305 million, right smack