With Askew Leaving, What’s Up at Coors?

Late Tuesday on a cloudy and cold afternoon in Golden, Coors Chief Marketing Officer Ron Askew walked into the executive offices and tendered his resignation. Later he spoke with his senior marketing team about his decision. It was a surprise to some in the industry, although it's no secret that amid the pending merger with Molson and an ongoing search for a U.S. president to replace Leo Kiely, perhaps Ron felt that it would be easier to leave now rather