Beer Business Daily – beer industry news and numbers

Winter Ain’t Over, Folks, and it Blows

Dear Client: Get it? It blows? #dadjoke. The shortest month of the year did a number on beer volumes. Luckily, it's the lowest volume month. But March isn't any better. In fact, it's worse. Still, since the four weeks to Feb 2, total beer volumes have dropped week after week, per Nielsen all outlet scan data. Check it out: category volumes were up 1.6% YTD, but down 0.6% in the four weeks to February 2 scans. Since then beer's declines

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels