Wine Capturing Younger (Male) Drinkers

As the beer industry slogs away at on-premise competition from liquor, wine is quietly picking up younger LDA drinkers and more drinking occasions by the day. Those sneaky grape mashers and cork sniffers are growing their business relatively under the radar.From 2000 through 2003, the population of core wine drinkers in this country - those who drink it weekly or more often - increased 32%, according to the Wine Marketing Council.WINE GOING YOUNG AND MALE. Among millennial-generation young adults-brats who