Will There be a Price War in 2005?

The beer industry ended the 2004 year slightly up, with domestic shipments up 0.5% and imports up 0.8%, bringing the entire industry up about 0.6%. This is not surprising nor is it earth shattering. But what should be noted is that A-B's STR volume was down -0.3% (shipments were up 0.4%), not keeping up with the market of even domestic beer.A-B has made it clear to distributors that it will not lose share again in 2005. Remember that A-B's strategy