Will There Be a New #2 Brand in Off-Premise This Year?

Dear Client: Is Modelo Especial poised to pass Michelob Ultra as the #2 beer in off-premise this year?  It sure looks like a possibility.  MODELO BIGGER THAN MICH ULTRA IN LATEST FOUR WEEKS. In fact, Modelo Especial actually brought in more dollars than Mich Ultra in the latest four weeks in IRI’s multi-outlet and convenience channel. Modelo Especial did $217 million in dollar sales in MULC for the four weeks ending April 18, while Mich Ultra did $216 million in