Will The King Hold Strong?

Lower costs, push costs to partners, new advertising....or pricing?Distributors and Wall Street are collectively holding their breaths, hoping that Anheuser-Busch will hold a strong line on pricing in the face of the first prolonged national Bud family volume weakness in decades.As BBD reported exactly a month ago (see BBD 03-07-04), A-B has been asking certain distributors where Miller sold at a discount to match or go deeper on some packages. Look at parts of California, Texas, and Missouri, among others.WHAT