Will Price Increases Continue? As Long As “We Don’t Get Too Piggish”

That's what August Busch IV said as we continue our coverage of the Morgan Stanley Global Consumer Conference, hosted by analyst Bill Pecoriello. WHY PRICING WILL CONTINUE TO GO UP. August said that the last time we had pricing weakness was after the excise tax increase in 1991. Beer brands in the US back then had a "low image", referring to second tier brands which were three times as large as they are today, and the industry had "low capacity