Beer Business Daily – beer industry news and numbers

Will Beer Enter Spirits Industry?

It's sacrilege, I know. Could a major beer company actually enter the spirits industry with an acquisition to hedge its bets? I think it is not only possible, but probable that we will see a beer player enter the spirits field, probably with premium vodka, in 2005.Why? Because money is thicker than beer, (and liquor is quicker). The beer industry of yore has been mostly a family affair, and it has been and remains a clubby and closed industry. When

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