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Why Bud Light “Friends” Could Work

Dear Client:We got some pushback from our Truth Squadder reception to new Bud Light marketing, as expected.We reported comments from about eight sources who answered our queries about recent A-B regional meetings. Many of them expressed some trepidation about the new Bud Light marketing (even as they all seemed to laud Bud's nostalgic plays). Some found the "Friends" theme "forced," or tired. Others expressed excitement.Of course, as we admitted, our first read was not exhaustive, so we're thankful for those

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