Beer Business Daily – beer industry news and numbers

Who Are Craft Drinkers?

Who is the Craft Beer Drinker?"Certainly there's slower growth in the industry," said Neilsen vp Nick Lake at the Craft Brewers Conference, but "going into 2009, the craft segment continues to see solid growth." In fact, craft is the second fastest growing beer segment (after above premium, which includes Bud Light Lime). Currently YTD through mid March, the craft segment is up 6.5% in volume, 12.5% in dollars (includes big brewer crafts like Blue Moon). Seasonal offerings and combo packs

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