White Claw Summer 2019 Creating Shortages

Dear Client: The more we write about White Claw shortages, the more distributors write in to share their own stories of the inevitable product shortages and out-of-stocks that skyrocketing demand creates. Mike's Hard chief Phil Rosse tells BBD they're doing "everything they can to keep up with surging demand, but that indeed "supply has got tighter in the last 6 weeks."   And of course, some distributors seem to be freaking out a bit.  Here's a stunner we fielded from