White Claw Proves Hard Seltzer Ain’t Dead, and Vodka + Soda is Just Getting Started

Dear Client: If current trends snowball, we are in for a Hot Vodka + Soda Summer.  And we have a couple of players jockeying fiercely for the top spots, like racehorses in next month's Derby. Though Boston reported just about two months ago that it has the no. 3 spirit-based seltzer in Truly Vodka Soda, Mark Anthony brass says the latest round of data puts their White Claw Vodka + Soda at no. 3, per 4-week Circana TUS MULO data