Which Strategy is Better, A-B’s or MillerCoors’?

Dear Client:As we go into distributor conference season, we note the stark differences in marketing strategy which has evolved among the top two breweries over the past few years. A-B's mega-brand strategy is not bashful about line extending off their most valuable brands with Bud Light Platinum, Lime-A-Rita, Michelob Ultra cider, and more recently Stella Cidre, Beck's Sapphire, Bud Light Straw-Ber-Rita, and Budweiser Black Crown. The strategy has had success so far: Platinum has achieved a one share and Lime-A-Rita