Which Marketing Culture Will Prevail at MillerCoors?

That's a great question, and one posed by AdAge's Jeremy Mullman. Jeremy makes the case that Coors' "kinder, gentler" marketing culture will prevail, as Coors' Andy England takes the reigns of the new company's marketing efforts and, besides, Coors' brands are fairing better. Execs are betting "Miller Lite will ditch its trademark tweaking of Anheuser-Busch and lose the 'Ultimate Light Beer' positioning.....Both approaches are seen as anathema to Coors executives..."Jeremy also points out that Miller and Coors have previously competed